Sport for Good with Adriana Lima

The Icon crew was a part of another Laureus initiative, this time with Adriana Lima, the Brazilian super model and Laureus ambassador, boxing with kids in Mexico. Organized by the TRASO association and supported by Laureus Sport for Good, they launched this beautiful initiative called CAPAZ (Campeones de la Paz or ‘Peace Champions’); a preventive program against violence and crime that empowers young people and their families by combining boxing with psychological group therapy, citizenship classes, human rights training and parenting skills.

Icon was in charge of part of the pre-production and capturing the event entirely for another Laureus inspirational event video production.