During Mobile World Congress in Barcelona, Icon International partnered with Crews Control to provide photography services for Accenture across four days of the event. Working alongside the client’s communications team, we supplied a professional photographer, photography assistant, lighting equipment and hair and makeup artist to capture a high volume of executive portraits and event imagery.
Designed to support Accenture’s communications and marketing activities throughout one of the technology industry’s largest annual gatherings, the production combined a portable portrait studio with flexible on-location photography, allowing consistent, high-quality imagery to be created within the fast-paced conference environment.
From managing talent and maintaining visual consistency to delivering an efficient workflow across multiple shooting days, Icon ensured the production integrated seamlessly with the client’s schedule during one of Barcelona’s busiest international events.