Icon International provided full production services in Barcelona for Hezque – Ready When Sparks Fly, a premium commercial campaign created by McCann Health UK and Germany for Aspargo Labs. Combining photography and motion, the campaign explores moments of instant connection, anticipation and chemistry through a series of beautifully crafted cinematic scenes.
Filmed over two days across carefully selected Barcelona locations and bespoke studio-built environments, the production blended elegant interiors, atmospheric night exteriors and custom-designed sets to create a refined visual language. Every scene was designed to feel spontaneous and emotionally authentic while maintaining the precision and control required for a high-end international advertising campaign.
Working across still photography and motion simultaneously, Icon managed every stage of local production, providing line production, casting, art direction, set construction, location scouting, filming permits, Director of Photography, local crew and production logistics. Close collaboration with the agency’s international creative teams ensured complete consistency across both formats, with lighting, camera movement and performance carefully aligned to deliver a seamless campaign aesthetic.
The finished campaign received international recognition, winning at the MUSE Creative Awards and highlighting the strength of both the creative concept and production execution. The result is a visually confident and emotionally engaging campaign that demonstrates Icon’s ability to deliver premium commercial production services for global brands shooting in Spain.