Set against the vibrant backdrop of Barcelona, I’ve Always Wanted to Direct (Siempre He Querido Dirigir) is a warm, irreverent comedy that celebrates the passion, ambition and glorious chaos of independent filmmaking. Following a group of amateur actors attempting to make a feature film, the story affectionately explores the blurred lines between art, ego, friendship and obsession, capturing the universal optimism that keeps filmmakers returning to set despite every obstacle.
Co-produced by Icon International and Wild Strawberries Films, the production brought together an international cast and crew to create a distinctly Barcelona story with global appeal. Shot in Spanish with English subtitles, the film embraces the city’s multicultural character while offering a witty and affectionate look at the filmmaking process itself.
Icon International collaborated closely with Wild Strawberries throughout the production, supporting the film from development through principal photography and helping deliver an ambitious independent feature with high production values. The result is a charming ensemble comedy that has been praised for both its humour and its heartfelt celebration of cinema.
Featuring performances from Peter Vives, Pau Vinyals, Marcus Welvis, Lola Marceli and Didi Gómez, the film continues to find audiences internationally through streaming sites.
“An absolutely flawless gem. A comic masterpiece of life, love, revenge and filmmaking. Gloriously shot. What a cast! It’s a wonderful and joyous thing to have made.”
— Stephen Fry