Icon International provided full production services in Spain for Kanakia Paris BKC’s international advertising campaign featuring football legend Zinedine Zidane as the brand’s Wellness Ambassador. Combining premium commercial photography and cinematic video, the campaign positioned one of the world’s most respected sporting figures at the centre of a luxury lifestyle and wellness narrative.
Originally scheduled before Zidane’s appointment as head coach of Real Madrid, the production was postponed following his return to elite football. Rather than compromising the project, the additional preparation time allowed the creative team to further refine the campaign, secure the ideal filming location and assemble an exceptional international crew before production commenced.
The campaign was designed around the values of performance, balance and wellbeing—qualities that have defined Zidane’s career both as a player and as one of football’s most successful managers. Through carefully composed cinematography, understated production design and premium photography, the visual language reflected confidence, precision and timeless elegance while reinforcing Kanakia Paris BKC’s luxury brand positioning.
Working closely with the international agency and client, Icon managed every aspect of local production, including location scouting, filming permits, crew coordination, equipment rental and production logistics. Delivering a campaign centred on a globally recognised sporting icon required meticulous scheduling, efficient production planning and flawless on-set execution to maximise every moment with the talent.
The finished campaign demonstrates Icon’s ability to deliver high-end commercial production services in Spain for international brands, combining celebrity talent, premium production values and seamless collaboration with global creative teams.