When Justin Timberlake travelled to Barcelona to film the music video for SexyBack, MTV followed the production for an episode of its acclaimed behind-the-scenes series, Making the Video. The programme offered audiences exclusive access to the creative process behind one of the most anticipated music videos of the decade, documenting the collaboration between Timberlake and acclaimed director Michael Haussman as the production unfolded across the city.
Working with the visiting MTV production team, Icon International provided local production services throughout the Barcelona shoot, supporting the filming of behind-the-scenes content alongside the music video production itself. Our team coordinated local logistics and supplied experienced camera crews to help capture the creative process, from location work and production activity to the atmosphere surrounding the ambitious shoot.
Filmed across a range of striking Barcelona locations, SexyBack marked a significant creative evolution for Justin Timberlake, moving away from conventional pop performance towards a cinematic, spy-inspired visual style. MTV’s Making the Video documented this transformation, giving viewers an insight into the planning, collaboration and technical craftsmanship required to produce a major international music video.
By combining documentary storytelling with fast-moving production support, the project highlighted the value of experienced local crews working seamlessly alongside international productions. It remains one of several high-profile music projects in which Icon International has helped global artists and broadcasters bring ambitious productions to life in Barcelona.