Icon International partnered with creative agency Spodeal and OK Mobility to develop and produce a national commercial campaign featuring Real Madrid captain and Spanish international Dani Carvajal, the brand’s ambassador. Conceived as a social-first campaign, the production combined commercial photography and video to create a versatile library of premium branded content for digital advertising and online platforms.
Directed and edited by Icon International, the campaign was designed around a series of engaging content formats that extended beyond traditional advertising. Working from a detailed creative brief, the production delivered scripted commercial pieces, personality-driven social content, behind-the-scenes material, campaign photography and a wide range of digital assets optimised for multiple platforms and aspect ratios.
Filmed in a controlled studio environment in Madrid, the production combined chroma-key filming, automotive photography and lifestyle content to maximise creative flexibility during post-production. This approach allowed OK Mobility to generate a substantial volume of campaign assets from a single shoot, including hero films, social edits, digital advertising, Reels, vertical content and still photography.
Icon managed every stage of production, from creative development through directing, cinematography and post-production. Working closely with the agency and client, we translated the campaign concept into a polished collection of commercial content that reflected both Dani Carvajal’s authentic personality and OK Mobility’s modern, accessible brand identity.
The result is a dynamic, multi-platform campaign demonstrating Icon’s ability to deliver end-to-end commercial production services in Spain—from creative concept and production management through directing, editing and final delivery—for brands seeking high-quality advertising and social media content.