Icon International provided production services in Barcelona for a branded music campaign featuring acclaimed German artist Roosevelt, produced for W Records, the global music platform created by W Hotels. Filmed at the iconic W Barcelona, the project formed part of W Records Volume 1, bringing together internationally recognised artists to create original music and exclusive visual content inspired by the brand’s distinctive lifestyle identity.
Set against the dramatic architecture of W Barcelona and its Mediterranean waterfront, the production combined photography and video to capture Roosevelt’s effortless blend of indie pop, electronic music and contemporary style. The campaign accompanied his reinterpretation of Fleetwood Mac’s classic Everywhere, creating content that reflected both the artist’s creative vision and W Hotels’ long-standing connection to music, design and culture.
Working within a live luxury hotel environment required careful planning and close collaboration with the venue, creative team and local suppliers. Icon provided comprehensive production services including production management, location coordination, local crew, photography and video support, and on-the-ground logistics, ensuring the production moved efficiently while minimising disruption to hotel operations.
The finished campaign balances music, architecture and brand storytelling in a way that feels both authentic and aspirational. It reflects Icon International’s experience delivering premium branded content for global hospitality and lifestyle brands, where production excellence and visual sophistication go hand in hand.