For the launch of the new Suzuki Swift Sport, Icon International provided comprehensive production services for an integrated film and photography campaign shot across Barcelona and the Costa Brava.
Built around the campaign line “Change Up a Gear”, the film presented the new Swift Sport as a more dynamic evolution of the model, combining energetic urban sequences with performance driving on open roads. The production moved through locations including Barcelona’s Forum, La Ribera and Sant Cugat before heading north to the spectacular roads around Port de la Selva.
Icon managed the production on the ground from casting and location scouting through to permits, crew, camera and lighting, art direction, wardrobe, hair and make-up, transport and catering. We also coordinated the hero vehicle throughout the production, including secure transportation, storage and on-set car care.
Automotive cinematography was a central part of the shoot. Icon supplied the camera tracking vehicle, precision driver and three-axis Scorpio stabilised remote head, alongside a 23-foot Technocrane and RED One Mysterium-X camera package, allowing the team to capture dynamic tracking sequences through both city streets and winding coastal roads.
Following the two-day film shoot, the production moved directly into a two-day stills campaign, photographed across Barcelona, Sant Cugat and Port de la Selva. Icon continued to provide the locations, logistics, vehicle management and production infrastructure, allowing the moving-image and photographic campaigns to be delivered as one coordinated production.
This was a full-service automotive production in the proper sense: from the people in front of the camera to the specialist equipment chasing the car, and from Barcelona city streets to the open roads of the Costa Brava.