For nearly 20 years, Icon International has been a trusted production partner for The Bachelor and The Bachelorette franchises, supporting five separate international productions filmed in Spain. That long-standing relationship continued with The Bachelor Season 29, as the series travelled to Madrid for one of its key European episodes, blending romance, travel and cinematic storytelling in one of Spain’s most iconic cities.
Icon International partnered with the visiting US production to deliver comprehensive production services throughout the Madrid shoot, sourcing and securing a diverse range of filming locations that balanced visual impact with the practical demands of a fast-paced international television production. From iconic city landmarks to intimate settings for key moments within the episode, each location was selected to support both the narrative and the production schedule.
Working alongside the series’ production team, Icon managed production management, location scouting, filming permits, local production crew, art department support and on-the-ground logistics. With multiple filming units, tight schedules and ambitious daily shoot targets, the production required precise coordination and seamless collaboration between local teams and the visiting crew to maintain the high production standards of one of television’s most recognisable franchises.
The completed episode showcases Madrid as both a spectacular filming destination and an integral part of the storytelling, while demonstrating Icon International’s expertise in delivering premium television production services in Spain for internationally recognised broadcasters and entertainment formats.