Icon International provided full production services in Barcelona for the Therabody international commercial campaign featuring NBA legend and global ambassador Pau Gasol. Produced across photography and video, the campaign celebrates the brand’s commitment to performance, recovery and longevity through one of the most respected figures in international sport.
Created for global advertising and digital marketing, the campaign required a premium visual approach that balanced polished commercial aesthetics with the authenticity of an elite athlete. Filmed on a private property location in Barcelona, the production combined cinematic video and hero photography to create a versatile collection of assets for Therabody’s international marketing channels.
Icon’s Nick Bolger directed the shoot, and working closely with the Therabody brand team, Icon managed all local production services, including production management, location scouting, filming permits, crew sourcing, equipment coordination and on-set logistics. Every aspect of the shoot was carefully planned around Pau Gasol’s schedule, ensuring an efficient production while maintaining the flexibility required to capture both still photography and motion content to the highest commercial standard.
With a globally recognised athlete at the centre of the campaign, precision was essential. From lighting design and camera movement to talent coordination and production logistics, every detail was managed to create content that reflected Therabody’s premium positioning while showcasing Gasol’s natural authority and credibility within the world of elite performance.
The result is a refined international advertising campaign that demonstrates Icon’s ability to deliver high-end commercial production services in Spain for global brands, combining local expertise with seamless collaboration across international creative teams.