Icon International provided production services in Madrid for Training Days with Jack Whitehall, supporting Fulwell 73’s comedy series that pairs the British comedian with some of the world’s biggest sporting stars. Filmed ahead of the 2018 FIFA World Cup, the series offers audiences a light-hearted and unexpected look at elite athletes away from the competitive arena.
The Madrid episode features Gareth Bale during his time at Real Madrid, combining comedy, sport and behind-the-scenes access in a series of playful challenges across the Spanish capital. From football conversations and golf to an elaborate hidden-camera prank at Madrid’s famous Wax Museum, the production reveals a different side of one of world football’s biggest personalities while showcasing the chemistry between Bale and Whitehall.
Working alongside the visiting UK production, Icon delivered comprehensive production services including production management, location coordination, filming permits, local crew, transport coordination and production logistics. Supporting productions featuring internationally recognised sporting talent requires careful scheduling, discretion and efficient coordination across multiple public locations, ensuring filming runs smoothly while accommodating demanding production timelines.
Celebrity-led productions depend on flexibility, meticulous planning and the ability to adapt quickly as opportunities develop on location. Icon’s local expertise enabled the production to capture spontaneous moments across Madrid while maintaining an efficient shooting schedule and delivering the seamless logistical support expected by international broadcasters and production companies.
The completed episode combines humour, sport and exclusive access, demonstrating Icon International’s experience supporting premium international productions featuring world-class sporting talent in Spain.