RAFA
Netflix’s four-part documentary series RAFA offers an intimate portrait of one of the greatest athletes in sporting history. Directed by Emmy Award winner and Academy Award nominee Zach Heinzerling and produced by Skydance Sports, the series follows Rafael Nadal...
Bitget Global Ambassador Campaign
Icon International provided full production services in Madrid for Bitget’s global ambassador campaign featuring football star Julián Álvarez. Created for the international cryptocurrency platform, the campaign positioned the Atlético Madrid striker at the centre of a...
Hezque – Ready When Sparks Fly
Icon International provided full production services in Barcelona for Hezque – Ready When Sparks Fly, a premium commercial campaign created by McCann Health UK and Germany for Aspargo Labs. Combining photography and motion, the campaign explores moments of instant...
Stay Homas – The Band That Shouldn’t Exist
When the world came to a standstill during the COVID-19 pandemic, three friends confined to a rooftop apartment in Barcelona began writing and performing one song a day. What started as a creative outlet quickly became a global phenomenon, attracting millions of...
OK Mobility × Dani Carvajal
Icon International partnered with creative agency Spodeal and OK Mobility to develop and produce a national commercial campaign featuring Real Madrid captain and Spanish international Dani Carvajal, the brand’s ambassador. Conceived as a social-first campaign,...
Paul vs Joshua Netflix Special
Ahead of Netflix’s live boxing event, LIVE: Paul vs Joshua, Icon International provided local production support for location filming in Valencia and Gandia, Spain. Working alongside EverWonder Studio’s U.S. production team, we supplied an experienced...
ATHLOS – Marileidy Paulino
Ahead of the 2025 ATHLOS athletics event in New York, Icon International provided production services in Spain for a profile film featuring Olympic and World Champion Marileidy Paulino. The production formed part of a series of athlete features designed to introduce...
Chivas × Sea2see – featuring Javier Bardem
Icon International was commissioned by Associated Press to conceive, produce and direct a branded documentary for Chivas Regal’s global The Chivas Venture initiative, bringing together Academy Award-winning actor Javier Bardem and Barcelona-based social enterprise...
Therabody × Pau Gasol
Icon International provided full production services in Barcelona for the Therabody international commercial campaign featuring NBA legend and global ambassador Pau Gasol. Produced across photography and video, the campaign celebrates the brand’s commitment to...
Roosevelt × W Records
Icon International provided production services in Barcelona for a branded music campaign featuring acclaimed German artist Roosevelt, produced for W Records, the global music platform created by W Hotels. Filmed at the iconic W Barcelona, the project formed part of W...
SAIL – The America’s Cup
Icon International partnered with Skydance Sports as the local production partner in Spain for SAIL, an all-access feature documentary following the 37th America’s Cup. Directed by acclaimed filmmakers Frank Marshall and Evan Hayes, the film offers unprecedented...
Viaje al país de los blancos
Just days before principal photography commenced in Ghana, Icon International was brought into the production to strengthen local operations and oversee the final stages of pre-production. With an international cast and crew due to arrive within days, our role was to...
Sky Sports F1
Icon International provided production services in Barcelona for Sky Sports F1, supporting the filming of the network’s flagship promotional campaign featuring McLaren Formula 1 drivers Lando Norris and Oscar Piastri. Shot during Formula 1 pre-season testing at...
Somebody Feed Phil
For Season 8 of Netflix’s acclaimed food and travel series Somebody Feed Phil, Icon International provided production services across Spain’s spectacular Basque Country, supporting an episode that celebrates one of the world’s most respected culinary...
DC Comics – Visionnaires featuring Jorge Jiménez
Icon International provided production services in Granada for DC Comics’ Visionnaires, a branded content series celebrating the artists behind some of the world’s most iconic comic book characters. Featuring acclaimed Spanish illustrator Jorge Jiménez,...
Suzuki Swift Sport – Change Up a Gear
For the launch of the new Suzuki Swift Sport, Icon International provided comprehensive production services for an integrated film and photography campaign shot across Barcelona and the Costa Brava. Built around the campaign line “Change Up a Gear”, the film presented...
Galácticos
Fulwell Entertainment travelled to Madrid to film sequences with Luis Figo and Ronaldo Nazário for Galácticos, a documentary exploring some of football’s biggest names. Working alongside the UK production team, Icon International provided comprehensive local...
Dr. Death: Cutthroat Conman
For the Peacock documentary Dr. Death, Icon International provided comprehensive production services for location filming in Barcelona. Working with Maxine Productions and in partnership with Crews Control, we supported the U.S. production team throughout a multi-day...
San Miguel Rich List
San Miguel’s Rich List celebrated people whose idea of a rich life had little to do with what they owned. The campaign told the stories of three remarkable individuals: cave explorer and photographer Robbie Shone, horse trainer Simin Nadjafi Hinrichs, and land artist...
Enterprise Rent-A-Car × UEFA Europa League
Mission Series with Julio César & Lloyd Griffith Icon International was commissioned by Whisper TV to produce and direct a series of branded films for Enterprise Rent-A-Car, created as part of the brand’s long-standing sponsorship of the UEFA Europa League. Filmed...
Gatorade × UEFA Champions League (Fernando Torres)
For Gatorade’s Next Level series with the UEFA Champions League, Whisper TV commissioned Icon International’s Nick Bolger to direct a series of films featuring Spanish football legend Fernando Torres. The films saw Torres step into the role of coach, breaking down...
Gatorade × UEFA Champions League (Roberto Carlos)
For Gatorade’s Next Level content series with the UEFA Champions League, Icon International worked once again with Whisper TV, this time with Brazilian and Real Madrid legend Roberto Carlos. Directed by Nick Bolger, the film sees Roberto Carlos break down the art of...
W Amsterdam Hotel Brand Film
W Amsterdam approached Icon International to create a fresh promotional film showcasing the hotel, its rooms and the wider guest experience in the heart of Amsterdam. Working directly with the hotel’s marketing team, we developed the initial brief into a character-led...
Framed by Reebok Entertainment
In 2007, Icon provided Barcelona production services for Framed, an original television series created by Reebok Entertainment in partnership with Roadside Entertainment and Carat/MY Entertainment for IFC. The six-part series brought together leading figures from...
Le Méridien – Éclair Diaries
In partnership with the creative team at Marriott International, Icon International conceived, produced and directed a cinematic branded content film for Le Méridien Hotels & Resorts. Directed by Nick Bolger, the project takes viewers on a sensory journey through...
Nissan Juke NISMO RS × DC Shoes
Icon International provided full production services in Barcelona for Nissan’s branded content campaign promoting the Juke NISMO RS, created in collaboration with DC Shoes. Blending automotive performance with authentic skate culture, the campaign brought...
Kanakia Paris BKC × Zinedine Zidane
Icon International provided full production services in Spain for Kanakia Paris BKC’s international advertising campaign featuring football legend Zinedine Zidane as the brand’s Wellness Ambassador. Combining premium commercial photography and cinematic...
SELF – On the Grind
A Pro Synchronized Swimmer’s Daily Wellness Routines & Rituals For an episode of SELF’s On the Grind series, Condé Nast approached Icon International to provide production services in Barcelona for a film featuring professional synchronised swimmer and 2021...
Recreativos Olesa – 75th Anniversary
To celebrate the 75th anniversary of Recreativos Olesa, one of Spain’s longest-established gaming machine companies, Icon International was commissioned to create the centrepiece film for the company’s anniversary gala. Working closely with the client and...
TMW Unlimited × Horizon Europe
Icon International partnered with TMW Unlimited, part of Accenture Song, to produce two documentary-style case study films in Spain for the UK Government’s Horizon Europe campaign. Filmed in Seville and Barcelona, the films showcased pioneering research projects...
Coca-Cola Europacific Partners
Icon International has partnered with Coca-Cola Europacific Partners (CCEP) to produce executive communications and corporate video content for internal audiences across the organisation. Our work has included filming leadership messages featuring Chairwoman Sol...
CrowdStrike
Icon International provided production services for CrowdStrike during its international conference in Barcelona, producing a series of executive and leadership interviews over three days. Working alongside the event schedule, we transformed a conference room into a...
CELSA Group – Executive Leadership Interviews
Icon International provided production services for a series of executive interviews with the senior leadership team at CELSA Group, one of Europe’s leading steel manufacturers. Filmed at the company’s flagship production facility in Castellbisbal, the...
Amazon Studios – Consumer Opinion Interviews
Over several years, Icon International has partnered with Snippies to deliver recurring consumer interview productions in Barcelona on behalf of Amazon Studios. The interviews form part of ongoing audience research, capturing authentic public opinions on viewing...
FM Global – Executive Interviews
Icon International provided production services for FM Global during a series of executive interviews filmed at the B. Braun Medical headquarters near Barcelona. Working in partnership with Crews Control, our team delivered a complete interview package, supplying...
Two Doors Down Productions – Executive Leadership Interviews
Icon International provided production services in Barcelona for Two Doors Down Productions, working in partnership with Crews Control to deliver a premium two-camera interview production. Our team supplied the Director of Photography, camera operator, sound...
Accenture at Mobile World Congress
During Mobile World Congress in Barcelona, Icon International partnered with Crews Control to provide photography services for Accenture across four days of the event. Working alongside the client’s communications team, we supplied a professional photographer,...
ESMO Congress 2023
During the ESMO Congress 2023 in Barcelona, Icon International provided production services for The Andy Nebel Company, filming a series of interviews with internationally recognised oncology specialists. Produced during one of the world’s leading medical...
BMC Software – Customer Success Stories
Icon International partnered with Crews Control to provide production services for BMC Software, filming a series of customer success interviews at the Applus+ headquarters near Barcelona. The production featured senior representatives from Applus+ discussing their...
Labcorp Drug Development – Executive Interviews
Icon International provided production services in Barcelona for DePalma Productions, filming a series of executive interviews at the offices of Labcorp Drug Development. Produced in partnership with Crews Control, the project combined technical production with...
Gartner IT Symposium/Xpo™ EMEA
Icon International partnered with Crews Control to provide production services during Gartner IT Symposium/Xpo™ EMEA in Barcelona, capturing a series of attendee interviews throughout the two-day conference. Filmed within the International Barcelona Convention Centre,...
McKinsey & Company – Leadership Conferences
Over multiple productions in Barcelona, Icon International has partnered with McKinsey & Company, Famaash Services LLC and Crews Control to provide production services for executive leadership conferences and specialist industry summits. These productions formed...
PTC – CEO Roadshow Barcelona
As part of PTC’s global CEO Roadshow, Icon International partnered with Crews Control to provide production services for the Barcelona leg of the company’s worldwide leadership transition programme. Our team documented the visit of outgoing CEO Jim...
VMware at Mobile World Congress
During Mobile World Congress in Barcelona, Icon International partnered with Crews Control to provide production services for VMware, supporting the creation of a broad range of content across four days of the event. Working closely with VMware’s global content...
Broken Health
Broken Health is an original feature documentary produced by Icon International, offering unprecedented behind-the-scenes access to the political and public health leadership responsible for navigating the first wave of the COVID-19 pandemic in Catalonia. Filmed...
All Roads Lead Down Under
All Roads Lead Down Under is a six-part FIFA+ Original documentary series following the extraordinary journeys of women’s national football teams as they compete to qualify for the FIFA Women’s World Cup 2023™. Produced by Whisper for FIFA+, the series...
The Age of AI
Hosted by Robert Downey Jr., The Age of AI is an ambitious documentary series exploring how artificial intelligence is transforming industries, communities and everyday life. Produced by Network Entertainment, the series travels the world to examine breakthrough...
One Strange Rock – Catalunya (Castellers Episode)
Produced by Nutopia for National Geographic, One Strange Rock is an Emmy Award-winning documentary series that explores the extraordinary story of Earth through the unique perspective of astronauts. Hosted by Will Smith and directed by acclaimed filmmaker Darren...
On Any Sunday – The Next Chapter
On Any Sunday – The Next Chapter continues the legacy of Bruce Brown’s legendary 1971 documentary, bringing a new generation of riders, racers and enthusiasts to the screen through the same spirit of adventure, passion and motorcycle culture that made the...
Kohonas
Kohonas follows Australian-Spanish comedian Simon Palomares as he returns to Spain to reconnect with his family and confront a more personal question: where does he truly belong, Spain or Australia? Against that backdrop, Simon throws himself into the Spanish stand-up...
Advancements with Ted Danson – Innovations in Decentralized Finance
Icon International provided production services in Barcelona for DMG Productions during the filming of an episode of Advancements with Ted Danson, an educational television series exploring technological innovation across a wide range of industries. Filmed at Poble...
BBC Our World – The Hunt for Russia’s Superyachts
Following Russia’s invasion of Ukraine, governments around the world began targeting the extraordinary assets of Russian oligarchs, including some of the world’s most valuable superyachts. For the BBC Our World documentary The Hunt for Russia’s Superyachts, Icon...
Our Planet Earth – A Dengue Invasion
Icon International provided production services in Barcelona for the BBC Natural History Unit as part of the Our Planet Earth impact campaign. Produced for the digital series accompanying the landmark natural history initiative, the film A Dengue Invasion explored the...
Franco Building with Jonathan Meades: Authoritarian Architecture Series – Spain
Produced for the BBC, Meades: Authoritarian Architecture is an essay-led documentary series presented by acclaimed writer, broadcaster and cultural critic Jonathan Meades. Renowned for its intellectual depth and distinctive visual style, the series explores how...
Tracee Travels
Icon International provided production services in southern Spain for Tracee Travels, the Roku Original travel docuseries hosted by award-winning actress, producer and entrepreneur Tracee Ellis Ross. Premiering in 2025 on The Roku Channel, the series follows Ross as...
Love Undercover
Icon International provided production services in Cádiz for Love Undercover, the international reality series that follows five professional footballers as they search for genuine relationships while concealing their sporting fame and celebrity status. Premiering in...
My Big Fat Fabulous Life
Icon International provided production services in Marbella for My Big Fat Fabulous Life, the long-running TLC reality series following Whitney Way Thore as she navigates life’s milestones with humour, honesty and optimism. For the Spain episodes, the production...
Rare Beasts
Icon International provided production services for the Spain unit of Rare Beasts, the acclaimed feature film written and directed by Billie Piper in her directorial debut. Produced by Western Edge Pictures in association with 42, the film brought an original and...
I’ve Always Wanted to Direct
Set against the vibrant backdrop of Barcelona, I’ve Always Wanted to Direct (Siempre He Querido Dirigir) is a warm, irreverent comedy that celebrates the passion, ambition and glorious chaos of independent filmmaking. Following a group of amateur actors...
The Real Housewives of Miami
Icon International provided production services in Seville for Season 7 of The Real Housewives of Miami, as the cast travelled to Andalucía for one of the series’ most memorable international trips. Spanning two episodes, the production immersed viewers in the...
The Bachelor (Season 29)
For nearly 20 years, Icon International has been a trusted production partner for The Bachelor and The Bachelorette franchises, supporting five separate international productions filmed in Spain. That long-standing relationship continued with The Bachelor Season 29,...
The Real Housewives of Potomac
Icon International provided production services in Madeira, Portugal, for The Real Housewives of Potomac as the cast travelled to the Atlantic island for one of the season’s most memorable international getaways. Episode 15, Portu-Girl-Bye, transports the series...
One Hot Summer
Icon International provided production services across Spain for One Hot Summer, the BBC Three series following thirteen young Britons as they embark on a month-long journey of self-discovery through some of the country’s most iconic destinations. Blending...
The Grand Tour – Blast From The Past
Icon International provided production services in Spain for The Grand Tour as Jeremy Clarkson, Richard Hammond and James May crossed from France into Catalonia during Season 2’s Blast From The Past. Having previously supported the production team behind Top...
Training Days with Jack Whitehall
Icon International provided production services in Madrid for Training Days with Jack Whitehall, supporting Fulwell 73’s comedy series that pairs the British comedian with some of the world’s biggest sporting stars. Filmed ahead of the 2018 FIFA World Cup,...
Cup of Joe
Icon International provided production services in Barcelona for Cup of Joe, the travel and lifestyle series hosted by Joe Jonas. Filmed during the Jonas Brothers’ international tour, the series follows Joe as he discovers destinations around the world through...
The Bachelor (Season 23)
For the two-part finale of The Bachelor Season 23, the production travelled from the dramatic Atlantic coastline of Portugal’s Algarve to the Mediterranean landscapes of Mallorca, Spain, creating a spectacular conclusion to the season across two of Southern...
Allons Boire Ailleurs
Icon International provided production services in Barcelona for the French-Canadian travel series Allons Boire Ailleurs, produced by Sphere Media for TV5 Québec Canada. The series explores cultures around the world through their traditional drinks, using food,...
Top Gear
Icon International provided specialist production services for the Spanish filming of Top Gear, supporting one of the programme’s most technically ambitious road-trip episodes across central Spain. The production featured Jeremy Clarkson, Richard Hammond and...
Skate Le Monde
Icon International provided production services in Barcelona for Skate le Monde, the French-Canadian documentary series hosted by comedian and lifelong skateboarder Mathieu Cyr. Produced by Sphere Media for TV5 Québec Canada, the series explores cultures around the...
Champions du monde – Miss Trans Star International
Icon International provided production services in Barcelona for Champions du monde, the Canadian documentary series produced by Sphere Media and hosted by Olivier Morin. Each episode explores remarkable people, events and communities around the world, uncovering the...
The Bachelorette (Season 13 Finale)
For the climactic final 2 episodes of The Bachelorette Season 13, the production travelled to La Rioja and Spain’s spectacular Basque Country, creating an unforgettable backdrop for Rachel Lindsay’s journey towards her final rose. Broadcast to an audience...
The Bachelorette (Season 9)
As The Bachelorette Season 9 expanded beyond the United States, Barcelona was selected as one of the series’ international destinations, bringing Desiree Hartsock and her remaining suitors to Catalonia for an episode that combined the energy of one of...
Stay Homas – Let It Out
The idea for the video emerged during the production of the feature documentary Stay Homas, The Band That Shouldn’t Exist, giving Icon a unique insight into the band’s story at a pivotal moment in their career. That close creative relationship helped shape a...
Shakira – Try Everything (Disney Family Singalong)
In the early months of the COVID-19 pandemic, as film and television production around the world came to an abrupt halt, Done + Dusted turned to Icon International to help deliver a unique remote performance for Disney’s Disney Family Singalong. Building on a...
U2: I’ll Go Crazy If I Don’t Go Crazy Tonight
U2 launched their groundbreaking 360° Tour at Barcelona’s Camp Nou on 30 June 2009 in front of 90,000 spectators. The opening concert provided the setting for the live music video for “I’ll Go Crazy If I Don’t Go Crazy Tonight”, directed by Alexandre Courtès and...
U2 360° Tour: Behind the Scenes
When U2 chose Barcelona’s Camp Nou to launch the 360° Tour, Icon International partnered with Mark Haefeli Productions (MHP) to produce the Electronic Press Kit documenting the final days behind one of the most ambitious touring productions ever created. Working...
MTV Making the Video – Justin Timberlake: SexyBack
When Justin Timberlake travelled to Barcelona to film the music video for SexyBack, MTV followed the production for an episode of its acclaimed behind-the-scenes series, Making the Video. The programme offered audiences exclusive access to the creative process behind...
VVusic
Before live performance sessions became a defining part of online music culture, VVusic set out to capture emerging artists with the production values of broadcast television while preserving the immediacy and authenticity of a live performance. Co-created by John...
Wet Wet Wet – Video Clip – Too Many People
For their long-awaited return to the studio with the album Timeless, Scottish band Wet Wet Wet chose Barcelona as the backdrop for the music video for Too Many People, the album’s lead single and one of the final releases to feature original vocalist Marti...
Nikolai Baskov – Video Clip – Zaya, I Love You
When renowned Russian tenor and entertainer Nikolai Baskov travelled to Barcelona to film the music video for Zaya, I Love You, Alex Grubik and his Ukrainian production team turned to Icon International to deliver the local production. Working from an ambitious...